Name
Doubling Retail Media Revenue: Tips from the Experts [in partnership with Koddi]
Date & Time
Wednesday, November 13, 2024, 9:45 AM - 10:15 AM
Speakers
Stacy Gratz, Sales & Marketing Director, Tesco Media
Nat Bertram, Director, AdTech & Retail Media, Gopuff
Paul Dahill, Managing Director, Sales EMEA, Koddi
Nat Bertram, Director, AdTech & Retail Media, Gopuff
Paul Dahill, Managing Director, Sales EMEA, Koddi
Description
RMN leaders are under tremendous pressure to deliver growth year over year, and then to do it again, and again. But where do you start? In this combo-platter practical and strategic session, you’ll hear from three experts exploring different approaches and also obstacles to that kind of growth. How do RMNs balance advertising against organic content and the shopping experience of customers? How can RMNs lean into their differentiators while also getting the kind of scale that advertisers want? And how do you match the right campaign to the right KPIs?
Session Type
Content